April 9, 2010 By Pres Ⓡ Staging Resource Centre
Pres stagers are brilliant in using trade shows as part of their marketing strategy! Trade shows are a great marketing strategy and while they do take time, money and energy the pay off can be huge if you follow up! The best time for trade shows is in the spring and fall. There are industry specific trade shows with Realtors and stagers and then the Home & Garden shows are a terrific way for Pres stagers to promote their business.
Earlier this year Pres stagers Deena Cottingham of Green Apple Staging and Janet Voth of Designing Spacez both servicing the Calgary area had a tremendous response with visitors to their booths.
Pres stagers on the West Coast have been active in a number of real estate trade shows and Sally Weatherley of Exit Stage Right was involved with the BC Real Estate Convention trade show held April 8th & 9th. She set up a fantastic looking booth and had a colleague Gita Wood help her out one morning.
Lois North of Lois Interiors attended the trade show and passed out her marketing materials such as her information packages and business cards. That’s a terrific strategy and one that is ‘Free’. It involves your time and energy and is well worth it.
The key to any successful marketing strategy like a trade show is of course Follow Up! Pres Stagers will have a draw for a ‘free’ staging consultation or perhaps a ‘free’ power stage or even as much as a ‘free home staging job’!
Posted on Fri, April 9, 2010
by Colleen McClure filed under