October 19, 2011 By Pres Ⓡ Staging Resource Centre
So why do home stagers traumatize their home selling clients? Well, we never ever do this intentionally but what I have found over the last 10 years of transforming clients’ homes – is that a lot oftheir emotions can be triggered by what we do. We are known as ‘change agents’ because we not only change the look of the home, we change the energy and because of this everything feels different. While to our eyes we know we have created a fabulous look for the home seller (we have the results to prove this) to many it just does not feel like ‘their home’ anymore and this can be very, very upsetting. What makes it even harder is the fact that they have to live the way we have set the home up, until it sells. If they are used to living with a lot of ‘stuff’ having us stage the home can be even harder for them. And the longer they have lived in their home, the more they may struggle with the actual process of clearing out clutter, and prepacking what we don’t want to use in the staging process.
When I was doing my ‘Live’ call for my new Pres home staging home study course, this was one of the topics I wanted new stagers to be aware of – all the different emotions that home sellers feel when they have decided to put their home on the market. Some are happy to be moving and others may feel sadness or even grieve the loss of their home if they really do not want to move. All sellers feel some kind of stress (good and not-so-good) and some go through their emotions as if they were on a roller coaster.
During the call I was also talking about the fact that while we aren’t there to be ‘therapists’ we are there to help the client and often we act as ‘staging coaches’. Over my 10 year period as an interior decorator, interior redesigner and home stager I have become quite attuned to knowing what’s going on for my clients and what may be ahead for them. I try and make the process as painless as possible and treat my clients with special care. I keep in touch with them until the property sells and by the time it has they hopefully are feeling better and perhaps even a little tiny bit excited now…
Posted on Wed, October 19, 2011
by Colleen McClure filed under